News

Introducing Joanna Maxwell of Savvy & Shine on International Women’s Day

Savvy & Shine Professional Haircare was established in 2010 and is located in Antrim, Northern Ireland. Our mission is to be customer driven and ethical whilst making a positive contribution to hair professionals and salon business throughout the Ireland.

Our values help us set the standards which we directly apply to the way we run Savvy & Shine. Making us fair, respectful, open and trusting. We only promise what we know we can deliver. A promise that will grow the strength of your business and the individuals that make up your salon and Savvy & Shine.

Savvy & Shine work with brands that respect our values and aims, providing you with the highest quality, cruelty free and unique products. It is our mission to work towards a more eco-sustainable and respectful path, reducing waste where possible, using low density plastics and fully recyclable materials.

I started my career as a hairdresser then went on to specialise in the technical side of ingredients, technical support and education

Our biggest challenge running a business has probably been staff, finding good team who share your vision for the future.

The advise I would give anyone thinking of starting a business is to be sure you make time for yourself and your family.  One of my ways to wind down is spa breaks & holidays.

Our great achievement to-date has been reaching our 10 year anniversary which occurred during Covid 19 lockdown

My mother is my greatest inspiration – I wish I had her energy and enthusiasm. She is always available and willing to help no matter what.

#IWD #BreaktheBias