International Women’s Day 2022: Showcasing Savvy & Shine Professional Haircare

Introducing Joanna Maxwell of Savvy & Shine on International Women’s Day

Savvy & Shine Professional Haircare was established in 2010 and is located in Antrim, Northern Ireland. Our mission is to be customer driven and ethical whilst making a positive contribution to hair professionals and salon business throughout the Ireland.

Our values help us set the standards which we directly apply to the way we run Savvy & Shine. Making us fair, respectful, open and trusting. We only promise what we know we can deliver. A promise that will grow the strength of your business and the individuals that make up your salon and Savvy & Shine.

Savvy & Shine work with brands that respect our values and aims, providing you with the highest quality, cruelty free and unique products. It is our mission to work towards a more eco-sustainable and respectful path, reducing waste where possible, using low density plastics and fully recyclable materials.

I started my career as a hairdresser then went on to specialise in the technical side of ingredients, technical support and education

Our biggest challenge running a business has probably been staff, finding good team who share your vision for the future.

The advise I would give anyone thinking of starting a business is to be sure you make time for yourself and your family.  One of my ways to wind down is spa breaks & holidays.

Our great achievement to-date has been reaching our 10 year anniversary which occurred during Covid 19 lockdown

My mother is my greatest inspiration – I wish I had her energy and enthusiasm. She is always available and willing to help no matter what.


#IWD #BreaktheBias

Jennifer McWilliams
Written By
Jennifer McWilliams

Want the latest news and updates?

Sign up for our newsletter to stay up to date.

We care about the protection of your data. Read our Privacy Policy.