Social Media: What Business Owners need to know

13th October 2021 @ 10:00am–12:30pm




13th Oct 2021 @ 10:00am
13th Oct 2021 @ 12:30pm


Antrim and Newtownabbey Borough Council Optimal Programme

This workshop is free to anyone from the Antrim & Newtownabbey Borough and is part of the Optimal Programme of Support.

Business is hard; this past year has been even tougher than normal. But whilst your business has faced unprecedented challenges, you’ve also adapted to survive and keep going.

If you have less than 50 full-time employees and are based within Antrim & Newtownabbey Borough Council area, the Optimal business growth programme offers support through mentoring, workshops and networking.

As part of the Optimal programme of support we are offering a series of free workshops.

Digital technology is constantly evolving and, when efficiently used, can improve the way that businesses interact, advertise and communicate with others.

With approximately 2.89 billion active users on Facebook and 1 billion users on Instagram alone, the digital landscape can seem daunting and somewhat overwhelming. However, it is vital that businesses have a strong digital presence to raise brand awareness, create networking opportunities, improve the customer experience and increase productivity.

The use of social media is an essential element that needs to be included in the strategic development of a business if it is to grow and succeed.

This workshop will include an overview of the main social media platforms, how to create content that is engaging, inspiring and educational, building a digital strategy for your business, practical tutorials, demonstrations and useful tools to help enhance your social media presence and brand image.


This practical workshop will help you to

• Define your target audience

• Choose an appropriate platform for your business

• Get to grips with Facebook and Instagram Basics

• Navigate Facebook and Instagram

• Create content that is useful and engaging

• Creating a brand identity

• Use Instagram Stories and Reels Effectively

• Create Graphics for Social Media

• Enhance your social media platforms by using different tools

• Create Video Content

• Create a Digital Strategy and Marketing Plan



This project is part funded by Invest Northern Ireland and the European Regional Development Fund under the Investment for Growth & Jobs Northern Ireland (2014-2020) Programme.

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