Case Study

Newtownabbey Videographer focuses his sight on successful self-employment decision

Andrew Kelly from Newtownabbey started his business AK Videography in early 2020 and whilst it was slightly delayed due to Covid 19, he hasn’t let the pandemic blur his dream of running his own business.

AK Videography is a digital content production company offering not just video content creation but photography, social media workshops and content audits.

Having always known growing up that he would like to run his own business one day, Andrew was fortune enough to work under some fantastic managers and worked alongside colleagues who have went on to have tremendous success in the business world.

“Being self-employed has given me the opportunity to have a better work life balance and work in sectors which I'm passionate about.

“There are a lot of people who offer the same services I do but I believe my background and experience is a key strength. I worked in PR and comms for ten years and bring a different set of skills to clients, particularly on how they can maximise their digital content,” he says.

When he was planning to set up his business, he wanted to ensure that his service offering helped clients by evaluating, teaching and creating content for businesses looking to grow their online presence. Andrew's clients are from a wide variety of sectors, such as education, fitness, beauty, finance and engineering to name a few.

Without doubt the pandemic has had an impact on the business. Andrew had a lot of corporate clients and with everyone working from home, it has been tough to create content for them. Also, social distancing means a lot of offices are not practical for filming purposes. However, Andrew availed of the support under Antrim and Newtownabbey Borough Council’s Business Start Up Coaching Programme; was assigned a Coach from Mallusk Enterprise Park who he described as knowledgeable and always approachable.

“The coaching really helped me focus on my ideal client and ways to diversify the business. My company initially started as a video only service but it was clear very early on there was a demand for a wider product offering. Given my background and experience delivering the other products of the lifecycle in my previous job, it was a natural fit for my own company.”

Andrew is delighted that he has been making a profit within four months of trading during a difficult trading year. As we come out of lockdown, he believes there will be a huge emphasis on marketing and businesses will want to be heavily pushing their digital channels. The next six months are looking extremely busy and he plans on continuing to build and develop partnerships with other businesses.

Andrew Kelly: AK Videography

Andrew's Top Tips for anyone thinking of self-employment?

Just go for it. Make sure there is a demand or reason for customers to purchase your services. Make sure you have a safety net of cash in the bank to support your business during hard times - especially pandemics!

How to avail of the Business Start Up Coaching Programme

Andrew received coaching under Antrim and Newtownabbey Borough Council's Business Start Up Coaching Programme.

The programme which runs until June 2021, is available to anyone within the borough, who has completed a business plan under the Go For It programme

For further details on Go For It

To find out more about AK Videography


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